Last year I wrote about the Power Balance Bracelet here and here. Since then I’ve heard people knock it and I’ve seen people (some very good friends of mine) wearing it so I’ve basically just kept my mouth shut waiting for what usually happens when something is a scam – of course the proverbial poo hitting the fan etc etc, and of course it did.
In Australia the Power Balance people had to publish on their website that: “We admit that there is no credible scientific evidence that supports our claims”, and they had to offer refunds to anyone who wanted their money back.
In LA a class-action was brought against Power Balance Bracelet and in Italy they had to pay a 300 000 Euro fine for false advertising. Of course this is all probably just a drop in the ocean when you look at the profits they must have made off of this. In South Africa the bracelet cost R500 and a leading sports store said that it was the best selleing item they had.
So what about those who DID feel something?
This isn’t to say that they are lying or all delusional – the Placebo effect is comes into play here. This is the theory that if you just believe something works, you will feel the effects, so really what the Power Balance Bracelet is, is a lucky charm. What I’m saying is that if you feel like it works for you then wear it. If however you don’t really feel anything except the effects of not wearing your lucky knickers then bring those babies back into action, at the end of the day you must do whatever you feel works, just be a little more discerning when it comes to what people have to say about products which apparently have super powers…