As you all know I have raised some money in the past for breast cancer awareness and support groups in South Africa, so it was with surprise that the credit card I was speaking about yesterday, being offered to women by Standard Bank, will give you R10 000 if you happen to be diagnosed by any of the cancers which plague women of today. I thought this was quite generous especially given that Monday is Woman’s Day, in commemoration of the 20,000 women who marched on the Union Buildings in Pretoria in 1956 – to protest against the ‘pass’ laws and amendments to the Urban Area’s Act.
As I have written about before, many women in South Africa either don’t have adequate access to health care or they are not educated about early detection of treatable diseases like breast cancer – so I do congratulate Standard Bank in at least making some effort in showing their support in this regard. MyCard also offers 24-hour roadside assistance and access to doctors, councilors and therapists via a toll-free hotline AND (this is the one I really like) a handyman service for all those things which we would rather not do – like drilling and moving heavy things around.
I think it is about time that a product aimed specifically at women only is being introduced – it is also a fantastic branding exercise given that I (the target market) am completely sold on the product 🙂